Alive Leisure and the Borough Council of King’s Lynn & West Norfolk are the administrators for Grand East Anglia Run and is registered as a data user and computer bureau under the Data Protection Act 1998.

The information we collect

Certain sections of this site request personal details that we retain on a database so that we can keep track of race entries and have contact details in the event of an emergency on race day.

The type of information we may collect about you includes:

  • your name and address;
  • your phone number and e-mail address;
  • your gender and date of birth;
  • whether or not you are a wheelchair user;

If you have entered a child/minor into our events we will hold details about the child/minor as well as the parent/guardian.

We will not collect or store any other sensitive information about you without your explicit consent.

The information you provide to us when using the website will be processed for the following reasons:

  • to process any request for advice or information supplied by us;
  • to send you health and safety and other relevant information for the event you are participating in;
  • to comply with our statutory and regulatory obligations.

Any information that we collect about you is stored electronically on our entry database.  We will not disclose your information to third parties apart from your e-mail address with the event photographers for the purposes of informing you about the availability of race photographs after the event.

We reserve the right to contact you in the future regarding future Grand East Anglia Run events. If you don’t want to be contacted we will provide you the facility of opting out when an email is sent.

Use of cookies

We may use information tracking and gathering technologies that record and store information about users of the website automatically. This can include using a “cookie” which would be stored on your browser. This information does not identify you personally.

We use this information to help us identify web traffic patterns, to help us to improve our website and to learn about the number of visitors to our website and the types of technology our visitors use.

You may adjust your computer’s settings to block cookies, or to accept them only on confirmation from you.

Data protection

We will keep your personal information confidential except to the extent that we are compelled to disclose it by law (for example where fraud or other crime is involved) or to comply with an instruction of a regulatory body of competent jurisdiction. To comply with the Data Protection Act 1998 we follow strict security procedures for storing data.

The personal information that we hold will be held securely to ensure no unauthorised disclosure or access. The internet is not a secure medium. We have put in place various security measures but you are advised to treat the internet as an insecure medium in all of your communications with us.

Updating your details

If any of the information that you have provided to us when you enter an event changes, for example if you change your email address, please contact us.

Your consent

By submitting your information to us on the event registration form, you consent to the use of that information as set out in this policy. If we change this privacy policy we will post the changes on this page, and may place notices on other pages of the website, so that you may be aware of the information we collect and how we use it at all times. We may also email you should we make any changes so that you may consent to our use of your information in that way. Continued use of our website will signify that you agree to any such changes.

Our website complies with the principles stated in the Data Protection Act 1998 and we will endeavour to ensure all information held about individuals is current, accurate and held securely.

Should you have any queries on information that you believe we hold about you please contact the Data Protection Officer at the Borough Council of King’s Lynn & West Norfolk:

Data Protection Officer
Borough Council of King’s Lynn & West Norfolk
King’s Court
Chapel Street
King’s Lynn
PE30 1EX

Tel: 01553 616512

Fax: 01553 616728


External link disclaimer

Our website contains links to other websites. This privacy policy applies only to our site, so you should always take care when you are moving to another site and read the privacy statement of any site that collects personal information. We accept no responsibility or liability for the content and security of these sites.